Amongst many sneaker brands in the market, Yeezys are known for launching comfortable yet most trendy sneakers. Nowadays, it is easy to find Yeezys in a variety of forms and styles.
In fact, within a few years of its inception, Yeezys have managed to garner loyal fans worldwide. But, do you ever wonder how Yeezys was able to reach the limelight in just a short time?
Keep reading to unveil the answer.
1- Yeezy’s selling and promotion techniques
The designerMany of this famous shoe silhouette, Kanye, opted for a direct-to-consumer advertising strategy using his Twitter account. This way, he not only saved billions of marketing dollars but transmitted the information about the product directly.
Yeezy has been using effective marketing tactics that balance both the mass and exclusivity, which is art and celebrity side by side with the general audience. Plus, Yeezys’ campaigns contain creative artistic expression that never falls short on distribution strategies.
2- Influential sneaker brand
Initially, Yeezys were supposed to be sold in limited quantities. But that was until the mass release of the Yeezy Boost 350 model. Then, it was evident that West and Adidas planned to market the shoes only to the select target audience before launching it for everyone.
But that isn’t the case now. Considering the latest release, it is evident that customers can lay hands on a couple of Yeezys easily. Plus, people seem never to get bored of what the rapper-turned-designer manages to design and launch at a very affordable price tag compared to other well-established sneaker brands. It is the reason Yeezys remains to be one of the most-searched-for footwear worldwide.
3- Kanye is a marketing expert
Kanye abided by the strategy of rolling out products in limited quantities. This way, he not only creates hype among the customers but makes them want the product more than anything else, therefore resulting in the products to sell-out much faster. For instance, Boost 350 ended up being sold out both online and in stores within an hour of first hitting the market.
The same tactic was used by Adidas while rolling out the Boost 700 model. The “product scarcity” tactic spurred buzz, making them available only on Yeezy online supply selling, and stores added fuel to the tactic.
Over to you
Now that you know why Yeezys are so popular, we are sure you must be interested in creating your Yeezy collection, too. Remember, gone are the days when sneakers were just meant for aesthetics. Instead, people now purchase their sneakers based on fit and comfort; showing them off still lies among the top two priorities.
In that case, Hype Your Beast is the place to explore highly comfy products like Adidas Yeezy 700 v3 Arzareth and more!
