Mass messaging is a way for businesses to bolster their marketing efforts and get relevant information to their consumers. It allows them to better connect with clients, fostering trust and customer relationships.
The method often used by enterprises in this endeavor is Person-to-Person (P2P) text messaging. It involves sending text messages to individual consumers using manual methods. However, as the number of customers increases exponentially, it has become more complex and costlier to keep using P2P messaging.
As a result, organizations shifted to using Application-to-Person (A2P) text messaging. This process encompasses using software (e.g., a mobile service provider) to automate the message-sending procedure. It enables companies to send even thousands of messages to different individuals.
Still, phone numbers were not particularly designed for mass messaging, leading to limitations in this process. Consequently, this paved the way for the development of the 10DLC or the 10-Digit Long Code, a standard ten-digit phone number that can support higher volumes of SMS messages. It is an A2P messaging channel where brands and Campaign Service Providers (CSPs) need to be verified prior to being allowed to disseminate text messages.
Companies that want to join 10DLC need to register their campaigns with The Campaign Registry (TCR). As the main user of TCR, a CSP works with several brands to build and launch text messaging campaigns. An example of a verified CSP is TeleMessage. It can register the brand and the campaigns with the TCR, declaring the campaign’s sender and the message being sent.
Besides being an approved provider for 10DLC, TeleMessage also offers solutions for mobile archiving. If companies need reliable and secure products for Verizon message archiving, they can depend on the company to deliver the right tools or blend for their mobile archiving needs.
TeleMessage works directly with the Verizon network for their Verizon archiving solution. The text messages are subject to end-to-end encryption from the mobile carrier through to the enterprise archive of the company.
For more information on 10DLC approval, see this infographic created by TeleMessage.
